Released on = January 27, 2006, 12:43 pm

Press Release Author = E-Smart Choice

Industry = Small Business

Press Release Summary = The Enrichment Marketing Method has been developed by
E-Smart Choice who are specialized in the children, youth and family market. Their
team of experienced consultants assists individuals, organizations and companies
that are committed to the development and marketing of enriching products for
today\'s youth.

Press Release Body = Developing and marketing successful products and programs to
children, youth and families today has dramatically changed, creating unprecedented
challenges. Accelerating technological innovations, media immersion and changing
trends have altered the old paradigms for understanding what today\'s kids need and
want. Internet use alone has demonstrated a 341,634% increase the winter of 1993.

Today, up to 95% of all new products and programs fall below expectations or fail in
the marketplace. Controversy rages about what products and programs are good for
kids and which ones have a negative impact. Celebrity icons rise and fall, some with
an adverse effect on the associated brand.

Social marketers face an increasing uphill battle trying to alter negative behaviors
such as drug and alcohol abuse and teen pregnancy in a competitive commercial pop
culture that pours millions of dollars into powerful and compelling advertising
strategies. Educational products and programs compete against video games, music,
CD\'s DVD\'s, films, computer games and other mediums promoting high levels of
fantasy, amusement and distraction.

E-Smart Choice offers individuals, organizations and companies leading edge
information and an Enrichment Marketing(tm) Methodology to address these
contemporary youth marketing issues. With over 25 years of experience we can help
you:
* Generate new, innovative, compelling and enriching ideas for today\'s youth
* Determine the specific age appropriateness for your product and program offering
* Identify your product or program\'s strengths and weaknesses
* Develop creative solutions to maximize your product or program
* Develop characters and personalities for your particular product or program
* Maximize your product and program messaging for a clearly defined audience
* Assist in creative positioning strategies for your product/program
* Develop effective packaging strategies and graphics
* Develop music and/or sound tracks
* Develop and or coordinate compelling web site strategies

For more detailed information on Enrichment Marketing and E-Smart Choice please see
our web site at esmartchoice.com or phone me, Tony Wallace, Director of
Communications and Marketing at 818-487-8283.




Web Site = http://www.ESmartChoice.com

Contact Details = Tony Wallace||746 St. Katherine Drive||La Canada ,
91011||$$country||||818-487-8283||tony@esmartchoice.com||http://www.ESmartChoice.com